Velveteen's founder, Laura, is California-born and New-York-educated, making a home in Hong Kong by way of London with a Swiss husband and their two global children. As she watches her children's childhood unfold in Asia, surrounded by the international influence of an American mother and a Swiss father, she sees in their lives a mirror of the vision she has for Velveteen. They work with fair-trade organizations whenever possible. Their clothing is finely crafted and hand-embroidered, using a combination of Indian artisan techniques. They work to provide employment to mothers who would otherwise be unable to provide for their children and education for children who would otherwise be unable to attend school. They want to give all children the beautiful opportunity to embrace the magical marvel of childhood. This is Velveteen. Velveteen is for the child who shines bright like a diamond. Velveteen is for the child who is strong, smart, and kind. Velveteen is for the global child in all of us.