About - Lilly & Raye

I was born and raised surrounded by a family of hard working entrepreneurs & business owners. I grew up playing among the racks of beautiful clothes in my nana’s upscale,womens dress shop . I have always remembered my nana for so elegantly blurring the line between work and personal time. Life was a party!! She set a strong example for me at a young age.

My mom has been successfully running her own boutique in our hometown for over 20 years, I have worked closely next to her, in all aspects of the business. Of course my most favorite memories were the many buying trips I accompanied her on. We worked hard, long days but laughed the whole time thoroughly enjoying every minute. I admire my mother for her true, honest customer service approach and her strong-as-a-bull work ethics.

Fast forward to my ‘big’ fashion career I later acquired with an incredible company called Free People. I spent over 8 years with them, in roles such as store management, buying and web merchandising. It was a dream job. I resonated with this brand right down to my soul. I learned so much about the industry in a much bigger way, I learned so much about myself & I learned what it felt like to truly love what you do.

I took a break from my career to have children and raise my family. It was the absolute most important thing in my life, a greater love than I ever knew possible. After spending hours on top of hours searching the web (thank you nap time! ) for cool & unique kids clothes that fit my aesthetic, I realized how much ‘amazing-ness’ was out there to discover.

And just like that- my passions all collided into one, I felt my life coming full circle, and I knew that I wanted to own a children’s shop to bring all the goodness to one place, for all my family & friends to enjoy.

I curate this whole shop the way I would buy for my own children or my best friend’s children. I personally choose and believe in everything I sell…and everyone who makes & designs what I sell. Many of the brands I offer are even run by other moms – also raising families, working hard and living out their dreams. I love that we can all support each other.

I believe everyone should have a chance at doing what they love for a living.
I believe that children’s fashion should not be taken too seriously.
I believe in making environmentally conscious decisions.
I believe clothes should look great AND feel great.
I believe in exceptional ,personal customer service.
I believe in a thoughtful gift.
I believe in magical childhoods with unicorns, fairies and dragons.
I believe in family time.

I believe in dance parties & celebrating life.

Thank you for stopping by my shop, I am so happy you are here. I hope you find something that makes you smile!

Sign up and stay connected!